One of the things Canadians are most proud of is that their country is a cultural mosaic, where people from different cultures live together but retain their strong ethnic identities. In the spirit of uniting countries for the World Cup games, we wanted to celebrate the cultural melting pot that is Canada. The doodle itself resembles a mosaic or patchwork quilt, with various walks of life represented through dress and textile patterns.
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| A rough sketch of the final art direction for the Canada Day doodle |
The people are shown as block shapes, whether as individuals or as family units – all building blocks of society – with their hands raised during Canadian citizenship ceremonies. We also wanted to draw on familiar elements, such as ice hockey, a Canadian Mountie, or the mountainous landscapes and large lakes that make up the natural beauty of the country. Look closely enough and there's even a soccer ball in there. Canada may not be in the World Cup this time around, but that hasn't stopped Canadian citizens, old or new, from enjoying the game.
Happy Canada Day!
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